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Category: Approach

Over the course of the last few years, we’ve learned a lot about what it takes to create content for you and want to share what we’ve learned. With this category, you’ll learn how we approach new digital problems in between climbing problems.

Why Podcasts?

In the last few years, online video has become omni present. YouTube, Twitter, Facebook, and Vimeo are the primary channels but there are a host of others all fighting for your video. Apple Podcasts has been traditionally an audio experience so we’re often asked why we opted to use this format. There are a few advantages to Apple Podcasts that locked our decision to use them for our content delivery.

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We’re going to need a bigger boat

When this podcast first started, it became immediately clear that storage was going to be an issue. The podcast was captured on a GoPro Hero3 Black and being a purist, each episode was released in stunning 1080p HD quality. The resulting file sizes were 1gb to 4gb which nearly broke everything but we made it work with a few tweaks.
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Welcome to Approach

Here at figure8 we’re equal parts climber and media enthusiasts. We get just as excited about crushing a new route as posting the video to the podcast. Since the figure8 project started, we had to overcome some obstacles for sure but we appreciate the challenge because the project is always better off in the long run. In the spirit of transparency, this section was created to share those lessons, the underlying problems, and solutions with you.